inspiringrarebirds.comInspiring Women Entrepreneurs - Business Opportunity for Female Entrepreneurs | Rare Birds

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inspiringrarebirds.com

Title:Inspiring Women Entrepreneurs - Business Opportunity for Female Entrepreneurs | Rare Birds

Description:Inspiring Rare Birds empowers women entrepreneurs to connect and develop from one another, prompting more noteworthy business achievements, opportunities, and an advanced individual life for female entrepreneurs in Australia.

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Website / Domain: inspiringrarebirds.com
Website IP Address: 104.199.121.102
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Alexa Rank: 2029839
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inspiringrarebirds.com Traffic & Earnings

Purchase/Sale Value: $6,403
Daily Revenue: $17
Monthly Revenue: $526
Yearly Revenue: $6,403
Daily Unique Visitors: 1,614
Monthly Unique Visitors: 48,420
Yearly Unique Visitors: 589,110

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Date Fri, 23 Feb 2018 13:46:38 GMT

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Inspiring Women Entrepreneurs - Business Opportunity for Female Entrepreneurs | Rare Birds SIGN IN CONNECT Menu About Rare Birds Values Strategic Alliances and Sponsors Our Birds Events Mentoring Funding Rare Birds Grant Program Community Rare Birds Academy Global Ambassadors Gift a book to a school What they’re saying Careers and Opportunities Contributors Purchase the Book Today Our Vision 1,000,000 MORE WOMEN GLOBALLY ENTREPRENEURS BY 2020 LEARN How we will do it JOIN How we will do it Inspiring Rare Birds - "This isn’t an issue of men versus women Or women versus men, it’s an issue of how do we work together to produce the best outcomes for ourselves, for our families, for our neighbourhoods, for our society and globally." ~ Carol Schwartz (AM) Purchase the Book > April 04, 2017 Blog: This Is What It Really Takes To Scale Your Business February 28, 2017 Blog: These VIPs Hated Public Speaking And The Thought Of Performing Made Adele Physic February 08, 2017 Blog: NEWSLETTER: This Week In Entrepreneurship… #37 February 06, 2017 Blog: How To Build A Membership Model That Actually Works February 02, 2017 Blog: Grants & Funding [FREE ebook] January 31, 2017 Blog: NEWSLETTER: This Week In Entrepreneurship… #36 January 31, 2017 Blog: ‘Our customers expect to know us, like us, trust us': Q&A With Emma H January 31, 2017 Blog: LaunchVic Announces $4.9 Million For Victorian Startups January 25, 2017 Blog: NEWSLETTER: This Week In Entrepreneur… #35 January 24, 2017 Blog: ‘Address The Pain Your Customers Have': A Q&A With David Fastuca January 18, 2017 Blog: NEWSLETTER: This Week In Entrepreneurship… #34 January 11, 2017 Blog: NEWSLETTER: This week in entrepreneurship… #33 January 06, 2017 Blog: Entrepreneurship, philanthropy and why doing good stuff makes sense, to everyone Sydney, Australia January 03, 2017 Blog: NEWSLETTER: This week in entrepreneurship… #32 December 27, 2016 Blog: NEWSLETTER: This week in entrepreneurship… #31 December 20, 2016 Blog: NEWSLETTER: This Week In Entrepreneurship… #30 December 16, 2016 Blog: The Inspiring Rare Birds Story… December 13, 2016 Blog: NEWSLETTER: This week in entrepreneurship… #29 December 13, 2016 Blog: The Donation That Left Us Truly Inspired December 13, 2016 Blog: These Mentoring Relationships Really Shouldn’t Have Worked RARE BIRDS TV Interview: Jo Burston Interview: Jo Burston Interview: Jo Burston Interview: Jo Burston Interview: Kylie Green Interview: Jo Burston Purchase the Book > Mentoring > Funding > This Is What It Really Takes To Scale Your Business Tweet Reaching global audiences is a focus for most SMBs, but how can you tackle the challenges of scaling? Rare Birds Founder and CEO Jo Burston describes what needs to happen to make scaling possible. First, she says, you need to define why you want to scale – considering what scaling means from a build and impact perspective – and then how to go about it. “We know that technology and the number of people we have within the organisation is scalable, but how do we apply our resources and the capabilities in a combination that creates the ‘how’? That is the secret sauce ingredient to entrepreneurship,” says Jo Burston. She has successfully scaled three businesses, with her largest business Job Capital, forecast to turn over $40 million this year. She says to determine the size and impact of scaling you need to strategise and implement actions that enable it to happen. “If I was starting my first business and I wanted to scale, I might think that scaling means reaching seven capital cities in Australia. But now, 10 years later, scaling for me is, ‘I want to be able to reach everyone on the planet who has the internet’.” How to get started One way to go about reaching “everyone on the planet” is to first test all your ideas about how to scale before building anything. Consider how time, costs and your resources impact these experiments. “I put about six to eight months of thinking into how to do it… I anticipate five different ways of scaling a business and then look at it from a technology perspective first, a financial cost perspective second, a human capital and resources perspective third, and then an impact perspective fourth,” she says. “If all those things line up for me and they all look like green lights, and I’m capable of resourcing those four areas, then scalability will occur.” If one of those four things is missing though, it’s unlikely that scaling will be successful. Getting the technology right Jo Burston says she managed to scale Job Capital – an essentially bricks and mortar business – by automating parts of it. “I could see straight away that by removing the friction or removing the points of contact where a human could be replaced by an automated piece of technology that I would be able to scale the business much faster.” With Big Data, a business she launched in 2013, she scaled it by building a platform for an entire contingent workforce. “It was a really complicated piece of work. We mapped out the process for the customer, the company and the candidate.” She looked at who the customer was, what the product needed to be and how she could multiply the effect of that. She also considered how many sets of hands and decisions were being made during this long and difficult process. It took a year to map out a technology-enabled, scalable product. Then the team started building the technology incrementally, testing if each piece worked before proceeding to the next piece. They also recruited a volunteer customer to test the platform for time-efficiency and the user interface. “It was a long piece of planning and processing, and we didn’t actually build anything until we could see that it was scalable – until we had the resources; the human talent to help it happen, and the time that was required to do that.” She says entrepreneurs often see scaling as a fast move. “For me, it has always been a slow, measured, carefully thought through strategic plan. It’s a big investment, so you’ve got to make it work and be prepared in that journey to iterate and pivot without a lot of cost or time being lost.” Justifying the costs If you’re struggling to justify the cost of developing a platform that costs, say $50,000, it helps to weigh it up against the cost of hiring someone for a year for the same amount of money. “If I bought myself a $50,000 diamond ring in one year everyone would look at that and go, ‘that’s unbelievable, how can you afford that?’ But I was putting $50,000 people in my business without having the same ‘wow’ factor. So, I thought, ‘why don’t I replace this $50,000 of person, who is only able to deliver for one year and convert that into $50,000 worth of technology, which can deliver for me year-on-year and it’s repeatable, and scaleable?’” She then worked out how to do that many times over, so it was hundreds of thousands of dollars worth of investment, “however, I knew the long term, scalable returns would also return to me, and they did.” Technolo...

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